Providing quality jewelry at the lowest prices possible was our goal for the retail jewelry stores we worked with for 17 years. Then in 1992, we took a big step. We decided to offer that same expertise and craftsmanship at unbelievably low prices directly to the public. That was more then 26 years ago, and it was a good move, both for our customers and for us.
When you order from us, whether it's your first or tenth time, you become part of our family. During your search for the perfect gemstone or setting, we help you through the process.
We treat our customers with the honesty and respect they deserve. We want clients to feel the same pride when wearing the pieces from our store that we do in making them.